The story
This direct mail campaign was produced to generate direct enquiries for the client’s First Aid training courses. The visual style had to sit perfectly within the famous brand style but offer enough difference to engage the viewer quickly and effectively.
The two direct mail pieces were each designed to enforce The British Red Cross as the go-to agency for first aid training. Specific to their audience of low-risk and high-risk employers.
The campaign generated over 250k in revenue from direct bookings.
